ISLAMABAD, Feb 01 (APP): Mr. Roelof A. Joosten, CEO, Royal Friesland Campina (Netherlands) on Wednesday said that we invested in Pakistan because Central Asia is very important for our business strategy and Pakistan offered us the opportunity to invest in the region. He expressed his views while taking to media after meeting with Prime Minister Muhammad Nawaz Sharif at Prime Minister House.
“The reason for us to invest in Pakistan is that we see a big change from loose milk to packed milk. We also see an increase in the dispensable income of middle class which is rapidly increasing while urbanization is also on the rise in the country. We feel that high quality of dairy products are required to meet the growing demand in the country” he further expressed.
‘There is a growing need for high quality dairy products in Pakistan. That is why we are bringing in our technology, capabilities and our experiences to develop these products for Pakistani market by working together with the farmer community of Pakistan’, added the CEO.
The CEO further said that they have a plan to make Pakistan dairy products exporting country in the coming few years. He added that Pakistan is becoming an investment destination due to improved security environment, rapidly expanding quality infrastructure and marked reduction in energy shortages. He said that they are planning to bring in an additional $ 100 Million investment to Pakistan in next couple of years.
APP/Zaheer
