Establishment of Media Academy is need of the hour: Dr.Firdous

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KARACHI, July 22 (APP): Special Assistant to the Prime Minister on Information and Broadcasting, Dr. Firdous Ashiq Awan on Monday said that establishment of a media  academy is need of the hour for capacity building of the mediamen.

She said this while speaking at the Council of Pakistan Newspapers Editors (CPNE) Meet the Editor, here.

She said that the media academy is not only need for the media industry but also it has become need for the society because training of the media men is imperative to polish their professional skills and capabilities so as to keep the social fabric intact.

Referring to her meeting with the ambassadors of China and Japan, Dr.Firdous Ashiq Awan said that they intend to cooperate with us to impart training to our people in terms of technology and skills.

Speaking about her earlier visit to the Karachi Press Club, she said that the workers suffer due to negative perception and misunderstanding between employees and employers.

She was of the view that the famous media organizations in the World do not face such type of problems which are being confronted in the media industry in Pakistan because no serious attention was paid to these issues in the past.

Dr.Firdous Ashiq Awan said that the Editors are our eyes and ears and they are strength of the Minister of Information and Broadcasting.

She said that the Interim Wage Board Award has already been announced and all journalists organizations were taken on-board.

She also announced to nominate two focal persons on behalf of Minister of Information and Broadcasting and called upon the Editors’ body to nominate two focal persons for them to present their suggestions with regard to demands of the CPNE.

She noted that all demands of CPNE are important, which are related to their rights.

Dr.Firdous assured of her full cooperations to the Editors to resolve their genuine problems and said that they will be supported in protection of their justified rights.

She said that if departments like National Accountability Bureau (NAB) and Pakistan Electronic Media Regulatory Authority (PEMRA) take actions in accordance with their law and rules, it is manifestation that these departments are independent.

VNS Karachi